In this in-depth study of what makes a museum a successful organization, Anne Bergeron and Beth Tuttle look at so-called “magnetic” organizations, namely ones that combine a powerful internal alignment with a compelling vision so that they are able to attract critical resources, such as talented and committed employees, loyal audiences, engaged donors, powerful goodwill frIn this in-depth study of what makes a museum a successful organization, Anne Bergeron and Beth Tuttle look at so-called “magnetic” organizations, namely ones that combine a powerful internal alignment with a compelling vision so that they are able to attract critical resources, such as talented and committed employees, loyal audiences, engaged donors, powerful goodwill from the community at large, and the financial capital required to sustain programmatic excellence and growth. Magnetic: The Art and Science of Engagement analyzes six American museums: Children’s Museum in Pittsburgh; Chrysler Museum of Art in Norfolk, Virginia; Conner Prairie Interactive History Park in Indiana; The Franklin Institute in Philadelphia; Natural Science Center of Greensboro in North Carolina; and Philbrook Museum of Art in Tulsa, Oklahoma. Each of these has embraced a shift in ideology and set a new course that has enabled them to achieve a positive reputation and a fruitful engagement with the community. This philosophy of magnetism provides a model not only for museum administration but also for all types of organizations—from corporations to nonprofits—that wish to maximize their involvement with their customers and the wider public while strengthening their own organizational infrastructure. ...
|Title||:||Magnetic: The Art and Science of Engagement|
|Number of Pages||:||224 Pages|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Magnetic: The Art and Science of Engagement Reviews
It's such a relief to discover that a book on audience engagement contains regular, specific and substantive case studies. My last venture into this area of research was a little heavy on the theory, and lighter on the illustrations of the ideas in action. Bergeron and Tuttle do a respectable job here of presenting varied case studies to bring their positions to light. What's interesting to consider is what they don't access in terms of demonstrable results for the six organizations they cite in detail.This research rose from very interesting timing. Bergeron and Tuttle prepared for a very popular talk on engagement shortly after the financial recession of 2008, and that led to this, which means their studies are colored by that influence and they were "on the ground" as it were for a time of great challenge and struggle for museums and like institutions. The result is a study and set of institutional priorities that address long-term results and priorities alongside a good balance of reality about non-profit institutions day-to-day struggles and concerns.What feels lacking, just three years out from the book's date of publish, is sufficient emphasis on and exploration of digital engagement. It's here, but occasionally and subordinate to more traditional success metrics. Given the extreme impact over the past several years of even social-media metrics - much less the burgeoning yet already-robust metrics related to public engagement - this feels like a loss. I'd love a follow-up that emphasized these goals and tools, and helped us all better understand engagement overall through their incorporation.
Using a lot of great case studies this book examines Museums and what makes them appealing, engaging, and successful in today's world. I think this is a great read for museum professionals. It also helped me reflect on a lot of good ideas implemented by other museums and examine how my own institution aligns with some of the keys to magnetism.
This is a must-read for anyone and everyone who loves museums, but worries about their relevancy and sustainability. Powerful case studies, and plenty of ways to make it work at your institution. Tons of ideas, and it certainly helped me shape some ongoing thoughts about the future of my own institution.
I read this book for a class in my Museum Studies masters program, but that being said it still inspired me to do great things in the institution I currently work in! If you feel your organization is in a slump, be inspired by Magnetic Museums!
must read for musuem professionals - great things to think about in creating a vision for your museum
069.068 B4967 2013